Meanwhile, “Ambulance” got off to a bumpy start in its first weekend. “We’ve been judicious about picking our dates and knowing who our audience was for each.”Īnd their next release could be their biggest yet. “A lot of credit goes to our marketing and distribution teams," Aronson said. “Sonic 2” is also the latest in a string of theatrical hits for Paramount in 2022, including “Scream,” “Jackass Forever” and “The Lost City,” which is still in the top five. It's a really good indicator of things to come for family films in 2022 with ‘Lightyear’ and the next ‘Minions’ movie.” “This says once and for all that families want to go back. “There’s been some indication that they wanted to go back with movies like 'Sing 2,' but it's moved in fits and starts," said Dergarabedian. According to exit polls, families made up 58% of the “Sonic 2” audience. Comscore senior media analyst Paul Dergarabedian said that one of the big questions of the pandemic was whether families would return to movie theaters with seemingly limitless viewing options available at home. It's an important weekend not just for the “Sonic” franchise, but for PG-rated family films too. “Many feel it's a bigger, better film than the first one.” “The filmmakers did a great job of being in service of not only the general audience but Sonic fans themselves,” Aronson said. They gave the CG/live-action hybrid a strong “A” CinemaScore. “Sonic 2” got mixed to positive reviews from critics and audiences were even more enthusiastic. “But we certainly bucked that trend.”įor a sequel to open 22% above the first, Aronson added, is “quite remarkable.” “The normal pattern domestically is that sequels slide a little bit," said Chris Aronson, the president of domestic distribution for Paramount.
The first “Sonic the Hedgehog” opened over the Presidents Day holiday weekend in February 2020, earning $58 million in its first three days. “Sonic 2,” which brings back the first film’s director, writers and cast, including James Marsden, Jim Carrey and Ben Schwartz, who voices the blue video game character, opened in 4,234 locations and actually surpassed its predecessor’s opening weekend. Paramount’s PG-rated sequel easily bested the weekend’s other major newcomer, Michael Bay's “Ambulance,” which faltered in theaters. “Sonic the Hedgehog 2” sped to the top of the charts in its opening weekend, earning an impressive $71 million according to studio estimates Sunday.
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